Sheringham: Arteta could lure Haaland to Arsenal like Fergie did

October 7, 2026Jed Dogomeo

Teddy Sheringham believes Arsenal's status as reigning Premier League champions gives Mikel Arteta the kind of pulling power Sir Alex Ferguson once had at Manchester United, suggesting that could extend to tempting Erling Haaland away from Manchester City.

Arsenal won their first league title since 2004 last season, and the former Manchester United striker argues that success is already shaping the club's approach in the transfer market. Arsenal were linked with both Julian Alvarez of Atletico Madrid and Real Madrid's Vinicius Junior during the summer window as part of what was described as a ramped up pursuit of marquee attacking talent. Despite the interest, Christos Tzolis arrived from Club Brugge as the only new attacking addition following the departures of Leandro Trossard and Gabriel Martinelli.

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Comparisons to Ferguson's United

Speaking to Hajper, as reported by the Evening Standard, Sheringham said: “Arsenal will get first pick even ahead of Barcelona and Real Madrid because they are top of the pile at the moment, and they’re only going from strength to strength.”

“Arteta is doing what Sir Alex Ferguson used to, going out and buying players when he’s already on top, and keeping that continuity within the football club. We’ve seen that with Ezri Konsa and Bruno Guimaraes. They are two outstanding signings that keep the ball rolling, keep Arsenal moving forward.”

Haaland on the radar?

Sheringham believes Arteta’s time as Pep Guardiola’s assistant could help him target City’s stars: “Arteta will have his eye on at least two or three Manchester City players. He’ll know a lot of them from working at City as Pep Guardiola’s assistant. Erling Haaland? Rayan Cherki? Antoine Semenyo? He’ll be straight on the phone now seeing what’s possible.”

“If Fergie was still the manager, he would ask the question. Whether Erling Haaland would look at Manchester United and think they’re not good enough for him, that’s another question.”